Heimatmarktanalyse des Internethandels und Tendenzen in der Entwicklung des Internet-Werbesektors

  • Marketing and Management Department, South Ural State University, Chelyabinsk 454080, Russische Föderation

Abstract

Der Beitrag analysiert den russischen Heimatmarkt des Internet-Handels (oder der E-Commerce) sowie das Segment der Online-Werbung in der Gesamtstruktur der Marketingkommunikations-Strukturen. Die Autoren unternahmen einen Versuch, die Situation auf dem Markt für E-Commerce und Online-Werbung zu prognostizieren. Darüber hinaus wurde die Struktur des russischen Marketingkommunikations-Markts im ersten Quartal des Jahres 2015 analysiert.

Conflict of Interests

The authors declare that there is no conflict of interests regarding the publication of this paper.

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